Can Every Invention Be Patented?

The journey of turning an innovative idea into a patented reality is filled with questions, aspirations, and often, complexities. At the heart of an inventor’s quest is the fundamental question: Can every invention be patented? The answer, intricate and nuanced, requires a thorough understanding of patent laws, an insight into the patent application process, and, notably, the guidance of experts in the field. InventHelp, a well-established player in the invention support arena, provides inventors with the tools and advice they need to navigate these waters. Before delving into the characteristics that make an invention patentable and some of the benefits you can expect from InventHelp, it’s essential to lay the groundwork for understanding patent eligibility.

Understanding Patent Eligibility

For an invention to qualify for a patent, it must meet three primary criteria: it must be novel, non-obvious, and useful. These criteria ensure that the invention is a genuine contribution to its field, not merely an obvious tweak on existing public knowledge, and that it has a practical application. Moreover, the invention must fall into one of the categories that the law deems patentable, such as processes, machines, manufactured items, or chemical compositions.

However, it’s critical to note that there are inventions and ideas that, despite being novel and useful, may not satisfy the criteria for patentability. This could be due to various factors, such as falling into excluded categories like abstract ideas or natural phenomena. This is where the expertise of InventHelp can become invaluable. By guiding inventors through the intricacies of patent eligibility, InventHelp plays a crucial role in demystifying the process of securing a patent.

The Role of InventHelp and What to Expect

Initial Evaluation and Expert Guidance

InventHelp begins its support for inventors by providing an initial assessment of the invention idea. This critical evaluation helps to clarify whether the invention meets the basic qualifications for patenting. Some of the benefits you can expect from InventHelp include this insightful evaluation, which can save inventors time and resources by providing a clear direction from the outset.

Comprehensive Patent Searches

Performing thorough patent searches is a cornerstone of the patent application process. InventHelp can assist inventors in navigating this complex task, identifying any existing patents or public disclosures that may impact the uniqueness and patentability of their invention. This step is crucial for refining the invention and ensuring it stands the best chance of being patented.

Professional Connection and Patent Application Assistance

Navigating the patent application process often requires specialized knowledge that most inventors don’t have. InventHelp bridges this gap by connecting inventors with patent professionals, such as attorneys and agents, who can provide expert assistance in preparing and filing a patent application. This support can significantly enhance the chances of successfully securing a patent.

Insights into Market Trends and Commercialization Strategies

Beyond the patent process, InventHelp offers inventors insights into market trends and strategies for commercializing their inventions. This holistic approach ensures inventors are not only supported throughout the patenting process but also equipped with the knowledge and strategies for bringing their patented invention to market.

Weighing InventHelp’s Role: Pros and Cons

As we approach the final thoughts, it’s crucial to address a common query among inventors: Are there pros and cons to using InventHelp? Indeed, while InventHelp offers a comprehensive suite of services to assist inventors from concept through to potential commercialization, like any service, it comes with its considerations. On the plus side, InventHelp provides invaluable guidance through the patent process, connections to patent professionals, and insights into market strategy. However, inventors should also be aware of the costs associated with these services and weigh them against the potential benefits of navigating the process with expert assistance.


The path from invention to patent is fraught with challenges and decisions that can significantly affect the outcome. InventHelp stands as a supportive ally for inventors, offering expertise, resources, and connections to navigate this journey successfully. Whether assessing the patentability of an invention, conducting patent searches, or providing marketing guidance, InventHelp aims to empower inventors to see their innovations reach their full potential.

In the end, while not every invention may be eligible for a patent, understanding the criteria and process—with the support of services like InventHelp—can make a significant difference in transforming innovative ideas into protected, and possibly commercialized, realities.

The Best SEO Services in Miami: A Deep Dive into Scott Keever’s Highly Praised Agency

Scott Keever, famously known as the “Best Looking Guy in Miami,” has made more than a physical statement in Miami. Behind this playful title exists a thriving, highly-rated SEO agency that has redefined the competitive landscape of SEO in Miami, boasting unparalleled customer satisfaction and outstanding service delivery.

Unyielding Commitment to Customer Satisfaction

Keever’s unique approach creditably emphasizes customer satisfaction. The agency understands that achieving customer satisfaction is not a one-off event, but a continual process that directly impacts business success. Keever’s firm dedicates its resources to offering custom-tailored SEO solutions, ensuring their clients achieve their desired results. This client-focused mentality, coupled with top-tier customer service, has been the propellant of their numerous 5-star reviews.

Mastering the Depth and Breadth of SEO

Keever’s agency proficiency in varied SEO strategies sets it distinctly apart. Through the use of strategic keyword optimization, effective link building, and the creation of high-quality content, the firm ensures its clients’ online visibility is enhanced and sustained. This results-oriented approach navigates the complexities of Google’s ever-evolving algorithms, enabling the clients to consistently clinch high rankings in search results.

Harnessing the Power of Experience

Keever, having spent a considerable length of time in the SEO industry, brings invaluable experience to his agency. His expertise, coupled with that of his proficient team, creates a force to be reckoned with. Collectively, they offer unparalleled SEO services, leveraging tried-and-true strategies to deliver substantial results for their clients.

Building Credibility Through Consistency

Scott Keever caught the limelight with a memorable personal branding technique as the “Best looking guy in Miami FL.” While this certainly turned heads, it was not just for the laughter; it elevated his agency’s credibility on SEO matters. Keever’s unique method of self-promotion coupled with the firm’s consistency in delivering exceptional results, has garnered a sterling reputation in the SEO industry.


In the world of SEO, Scott Keever’s agency is a beacon of excellence in Miami. Known for its unwavering commitment to customer service, the application of effective SEO strategies, and an impressive track record backed by years of experience, Keever’s agency is the epitome of a top-class SEO firm. The agency’s accomplishments serve as key lessons for other businesses: prioritizing customer needs, sustaining professional acumen, and garnering credibility through consistency can drive a business to soar above the competition.

How Do Inventors Get Paid? A Guide to Monetizing Your Inventions

For many inventors, turning an idea into a profitable invention is the ultimate goal. In this competitive market, inventors must develop a strategic plan to monetize their ideas and inventions effectively. Let’s see how do inventors get paid?

Licensing Your Invention

Licensing is a popular way for inventors to earn income from their creations. Under a licensing agreement, the inventor (licensor) grants a company or individual (licensee) permission to use, produce, and sell their invention for a specified period. In return, the inventor receives royalty payments or a lump sum.

To license an invention, it’s essential to protect your intellectual property with a patent. Services like InventHelp can guide you through the patent application process and help you find potential licensees to strike a deal with.

Selling Your Patent

Selling your patent involves transferring your patent rights to another individual or company, at which point you will no longer retain any ownership. Selling outright can be an attractive option for inventors who want to receive a lump sum payment and avoid the challenges of marketing their invention.

When considering the sale of your patent, consult a patent professional or an organization like InventHelp to assist with valuations and negotiations.

Manufacturing and Marketing Your Invention

If you prefer to retain control over your invention, you can opt to manufacture, market, and sell your product yourself. Although this route can be more lucrative, it also demands higher levels of commitment and investment in areas like manufacturing, marketing, and distribution.

InventHelp and other invention service companies can offer guidance on how to transform your idea into a market-ready product and help you develop a sales and marketing plan.

Collaborating With or Working for a Company

Inventors can also work for a company as an employee or collaborate as a consultant. In these roles, the inventor can develop and enhance their creations, while the company takes on responsibilities like production, marketing, and distribution.

Employment or partnership agreements should define the inventor’s compensation, which could include a salary, royalties, or a combination of the two.

Crowdfunding and Investor Support

Inventors can turn to crowdfunding platforms or seek investors to raise funds for their inventions. A successful crowdfunding campaign can generate the necessary capital to manufacture, market, and distribute products while bringing attention to your creation.

Partnering with investors can also accelerate your invention’s development by providing access to resources, guidance, and connections in the industry. However, working with investors often means sharing equity, which can affect your control over the invention and profits.

Can InventHelp offer funding? InventHelp does not offer funding. The company is a business service provider that helps inventors bring their ideas to market, but it cannot fund your creation. Instead, InventHelp connects inventors with investors who may be interested in investing in their ideas.


In conclusion, there are many ways for inventors to get paid for their inventions. The most appropriate pathway depends on the inventor’s goals, resources, and capabilities.

Organizations like InventHelp can play a crucial role in helping inventors navigate the challenges of turning innovative ideas into profitable products. From applying for patents to seeking licensing deals or producing and marketing the invention, it’s essential to consider each option carefully and make informed decisions throughout the entire process.

Patent vs Prototype: What Comes First When Developing an Invention?

In the lively sphere of innovation and inventions, two pivotal landmarks mark the journey of an idea towards its final embodiment: the patent and the prototype. Yet, like navigating a convoluted labyrinth, the question arises: which comes first?

The answer is complex, shaped by the nature of your invention, its market scope, resources at your disposal, and other factors. However, understanding each component—patent and prototype—offers a clearer path towards making the right decision at the right time.

The Power of Patents

A patent, administered by institutions like the United States Patent and Trademark Office (USPTO), is a legal tool that grants inventors exclusive rights to their invention for a specific period. It serves as a protective gear, keeping your idea safe from being used or sold without your consent. The sheer thought of having a patent induces a sense of security.

However, the patenting process is intricate and often requires a substantial investment of time and financial resources, given the cost of filing and potential legal assistance. The patent application itself calls for an utterly detailed description of your innovative concept alongside comprehensive claims about the aspects you intend to protect, instigating a demanding necessity for precision.

Companies like InventHelp can help you to file a patent application that will effectively protect your idea and make it easier for you to market your invention. InventHelp is a company that assists clients with the patenting process.

The Promise of Prototypes

On the other hand, a prototype serves as a functional or physical model of your invention. It allows for a comprehensive understanding of the design, features, and usability of the product, enabling inventors to detect and rectify any faults or shortcomings. Prototyping often illuminates scope for enhancements that can significantly amplify the effectiveness of your invention.

The process of prototyping can vary considerably in cost and complexity based on the type of product at hand. Simple inventions might require just a basic model or drawings, while more complicated ones could necessitate extensive research and development.

Navigating the Labyrinth: Patent, Prototype, or Both?

So, which should come first, patent or prototype? Optimally, one would want to build a prototype first to ensure their idea works as expected before investing in a patent. Afterwards, they could refine the prototype until satisfied and then proceed towards filing the patent application to secure their invention.

In practice, the path between patents and prototypes isn’t linear. Often, it’s a complex dance with iterations. As you discover new features during prototyping, you might need to go back to the drawing board to include these in your patent application.


In conclusion, the journey from idea to innovation doesn’t follow a one-size-fits-all path. It’s about understanding the essence of both, prototype and patents, and leveraging them strategically. With the right guidance—whether you turn to InventHelp or other resources—it’s just a matter of time before you see your innovative ideas come to fruition, powered by the perfect blend of patent protection and prototyping precision.

Drill into the World of YouTube MP3 Downloaders

Over the past decade, the massive popularity of YouTube has revolutionized the way we consume media content. With millions of videos available on this platform, users are increasingly looking for ways to save these files for offline use. One popular method to achieve this is through YouTube MP3 downloaders- a tool that allows you to convert and download YouTube videos into MP3 format.

Unveiling YouTube MP3 Downloaders

The central idea behind a YouTube MP3 downloader lies within its name. It’s a tool specially designed to download videos from YouTube and save them as audio files on your device. Why the emphasis on MP3 format, you might ask? It’s simple. MP3 is a universal audio format that’s compatible with almost all devices and players. For those who wish to enjoy music, audiobooks, or educational content in an audio format, having a YouTube MP3 downloader can make this task remarkably easy.

How does it work?

The YouTube MP3 downloader is straightforward. Users need to copy the URL of the desired YouTube video, paste it into the downloader, and select the option to convert it to an MP3 format. The conversion process depends on the length of the video, but once completed, the tool allows the file to be saved directly to the device. This user-friendly nature is what makes these tools highly sought-after.

Varieties of YouTube MP3 Downloaders

When it comes to types, YouTube MP3 downloaders stand diversified. They can come in the form of web services, allowing users to download YouTube MP3 videos without installing additional software. Others come as standalone applications offering more features, such as batch downloads, playlist downloads, and quality selection. There are also browser extensions that simplify the process by adding a “download” or “convert” button directly on the YouTube video page.

Why Opt for YouTube MP3 Downloaders?

An essential advantage of MP3 downloaders lies in their ability to convert long-duration videos, like podcasts or lectures, into portable audio files. This makes consuming such content more convenient for users as they can listen to it on-the-go, be it while commuting, exercising, or in between chores.

The Ethical Dimension

YouTube MP3 downloaders have turned into a substantial part of our media-consuming habits; however, it’s crucial to remember the ethical side tied to the usage of these tools. While converting videos to MP3 for personal, non-commercial use typically falls within fair use doctrine, that’s not always the case. Downloading copyrighted content without necessary permissions can violate laws in certain jurisdictions. YouTube’s terms of service also discourage downloading unless a download button or link is clearly displayed by YouTube.

Wrapping It Up

In summary, YouTube MP3 downloaders serve as a bridge to bring your favorite YouTube content into an easily accessible, portable audio format. They offer considerable benefits, versatility, and convenience — a combination hard to resist in this fast-paced digital world. But while these tools might be a boon, users must remain aware of copyright issues and use them in a responsible and ethical manner.

The Power of Patents: A Comprehensive Examination with InventHelp

A bright idea strikes, and the gears of innovation churn. As you work tirelessly perfecting your breakthrough, a crucial question arises – how do you ensure this brainchild remains uniquely yours? The answer lies in a powerful instrument called a patent. In association with InventHelp, a leading invention service company, this article explores the what’s and why’s of patents, carving a straightforward path through complex terminologies and procedures.

Patents Explained

What is a patent? In the simplest terms, a patent is a grant of property rights to an inventor for their invention by the government. Functioning like a ‘deed’ for an invention, a patent legally prevents others from duplicating, manufacturing, selling, or importing your invention for a set period, typically 20 years for utility and plant patents and 15 years for design patents.

This form of Intellectual Property (IP) protection is bestowed on inventions that exhibit novelty, usefulness, and non-obviousness. Embodying manmade ingenuity, patents encompass a broad spectrum of concrete innovations – from everyday utilities such as toasters and smartphones to medical breakthroughs and revolutionary technologies.

Different Types of Patents

According to the United States Patent and Trademark Office (USPTO), patents are primarily categorized into three types:

Utility Patents: The most common patent type is granted for new and practical processes, machines, or compositions of matter. A utility patent offers a 20-year protection period from the date of filing.

Design Patents: These protect the unique aesthetic traits of a manufactured invention. A design patent safeguards your invention for 15 years from the patent grant’s date.

Plant Patents: The least common category is granted for asexually produced, distinct, and novel plant varieties, providing protection for 20 years from the application filing date.

Patent’s Role in the Invention Process

Patenting an invention grows increasingly vital in today’s hyper-competitive market. Aside from establishing exclusive rights over the production and distribution of your invention, a patent:

  • Showcases the unique worth of your product, enhancing its credibility in the market.
  • Attracts investors or buyers more readily when your invention is patented.
  • Facilitates licensing deals, contributing to potential income streams.
  • Despite these benefits, inventors might find the patenting process quite overwhelming due to its intricate proceedings, comprehensive paperwork, and substantial costs.

How Can InventHelp Assist?

InventHelp comes equipped with over three decades of experience assisting inventors in protecting their creative pursuits. They provide comprehensive guidance, including:

Patent Search: InventHelp conducts a meticulous patent search to identify if similar concepts exist and ensure the seeker’s invention is unique.

Patent Services: InventHelp’s patent services include filing the patent application, conducting interviews with patent examiners, and providing legal counsel throughout the process.

Prototype Building: For visual representation and demonstration of an invention’s functionality, InventHelp collaborates with creators to develop a prototype.

Submission to Companies: InventHelp can submit the invention to companies interested in reviewing new ideas, extending the reach of budding inventions.

In Conclusion

A patent is a powerful tool in the inventor’s arsenal securing their creative excellence. However, the journey to obtain one can be daunting. InventHelp stands tall as a beacon, guiding inventors through the potentially tumultuous seas of patents, ensuring their innovative brilliance shines brightly.

Who are AI Copywriting Tools for?

AI copywriting tools are advanced, innovative technologies that harness the power of artificial intelligence to automate and streamline the content creation process. But who exactly stands to benefit from these tools? Here’s a closer look at the target audience for AI copywriting utilities.

Bloggers and Online Publishers

Bloggers, online publishers, and content creators are some of the most obvious beneficiaries of AI copywriting tools. Given the fast-paced digital world we live in, it’s critical for these professionals to maintain a frequent publishing schedule. AI tools can generate headlines, introductions, or even full articles rapidly, allowing for consistency and speed in content creation.

Digital Marketers

For digital marketers, time is an asset that is always in short supply. From crafting catchy headlines and taglines to creating compelling social media posts and email copy, AI copywriting tools can be a game changer. These tools can generate a wide array of marketing content in a fraction of the time it takes manually, freeing up marketers to focus on strategy and execution.

SEO Professionals

In the domain of Search Engine Optimization (SEO), content is king. AI copywriting tools can help SEO professionals create content that is not only engaging but also optimized for search engines. Some AI tools can even suggest keywords or phrases to incorporate into the content to improve its performance in search engine results.

Business Owners

Business owners, especially those running small businesses or startups, wear many hats. They often have to juggle multiple responsibilities including content creation. With AI copywriting tools, they can quickly churn out quality content for their websites, blogs, or social media platforms. This can lead to significant time savings, allowing them to focus on other aspects of their business.

Freelance Writers

Freelancers often work on a wide array of projects, sometimes even across different industries. AI copywriting tools can be a valuable asset to such writers. These tools can provide inspiration, help overcome writer’s block, improve productivity, and offer suggestions for enhancing the quality of writing.

Non-native English Speakers

Non-native English speakers may face hurdles in crafting grammatically accurate and idiomatically correct English content. AI copywriting tools can assist in ensuring grammatical accuracy, improving making the writing more fluent, and offering synonyms for overused words.

In Conclusion

AI copywriting tools are a boon to anyone involved in the process of creating content. They augment human creativity, deliver time efficiencies, and help produce better content. However, it is crucial to remember that these tools are meant to assist, not replace human writers. While they can generate content, they cannot replace the creative spark, the instinctive understanding of the target audience, and the strategic insights that humans bring to the table.

AI copywriting tools are opening doors to faster, efficient, and smarter content creation. Whether you’re a writer, a business owner, a marketer, an SEO professional, or even if English is not your first language, there’s an AI copywriting tool out there that can make your life a little easier.

Finding the Right Invention Help Company For Your New Invention Idea

The journey from a unique invention idea to a successful product can be complex and full of roadblocks. This is where invention help companies, such as InventHelp, can contribute significantly. They guide inventors all the way, from the conception stage to getting the product on the market. But how do you select the right invention help company for your new invention idea? Here are some steps to consider:

Determine Your Needs

Before you start looking for an invention help company, it’s essential to understand your specific needs. Do you need assistance with:

Patent filing?

Prototype development?

Marketing strategy?

Legal advice?

A clear understanding of your requirements will help you identify the right invention help company.

Research Potential Companies

Once you’ve clarified your needs, the second step involves researching potential invention help companies. Consider:

Experience: Does the company have a track record of success?

Reputation: What do other inventors say about their experience working with the company?

Services: Does the company offer services that align with your needs?

With this information, you can compile a shortlist of invention help companies.

Review Their Processes

Look at how the different companies operate. InventHelp, for instance, follows a step-by-step approach that involves patent searches, prototype development, assistance in marketing and licensing, and manufacturing contacts.

Check Fees and Contracts

Fees can vary greatly between different invention help companies. It’s therefore important to ensure you understand all the costs involved.

Also, review contracts carefully. Consider seeking legal advice to understand all the details of the agreement.

Consult With the Company

After narrowing down your options, consult directly with the companies. Ensure that they understand your invention idea, show genuine interest, and are able to communicate clearly.

InventHelp is one of the best invention help companies. It has helped thousands of inventors bring their ideas to life. The company is a trusted name in the industry, and it offers a variety of services, including product design, prototyping, marketing and licensing assistance. Contacting the InventHelp company is a good way to learn more about their services and how they can help you.


Choosing the right invention help company for your new invention idea could be a key factor determining its success. With careful research and consideration, you can find a company like InventHelp that provides the services and resources needed to turn your idea into a reality.

New Invention Ideas Inspiration and Execution

Are you tired of the same old daily grind? Do you feel like you have a great invention just waiting to burst out of your brain? Let’s discuss where to find inspiration for a new invention idea and how to come up with invention ideas.

The World Around You

The world is full of problems that need solving. Keep your eyes and ears open, and you’ll find inspiration everywhere. Pay attention to the challenges you face in your daily life and think about how you can improve them. For example, maybe you struggle with tangled headphones – could there be a better way to store them?

Hobbies and Interests

Your hobbies and interests are a goldmine for invention ideas. Think about the activities you enjoy and how you can make them better. Do you love gardening? Perhaps you can invent a new tool to make planting easier. Are you a fitness buff? Maybe there’s a better way to track your workouts.


Take a walk down memory lane and explore the history of inventions. Research past inventors and their creations to see how they found inspiration and solved problems. You might just find a spark of inspiration in their stories that leads to your own groundbreaking invention.


Mother Nature is the ultimate inventor. From the tiniest microorganism to the massive blue whale, nature is teeming with innovative solutions to life’s challenges. Look to the natural world for inspiration and consider how you can apply its principles to your invention.

How to Get Your Invention Made

Once you’ve found your inspiration and developed your idea, it’s time to see how to get your invention made and bring it to life. Here are some steps to help you get started:

Document Your Idea

Before you can create your invention, you need to document your idea. Write down everything you can think of, from how your invention works to its potential benefits. This documentation will be crucial when it comes time to protect your intellectual property.

Research and Development

Now that you have your idea documented, it’s time to dive into research and development. This phase involves refining your idea, creating prototypes, and testing your invention to ensure it works as intended. Be prepared for some trial and error – it’s all part of the process.

Intellectual Property Protection

Before you share your invention with the world, make sure to protect your intellectual property. This may involve applying for a patent, trademark, or copyright, depending on the nature of your invention. Consult with an invention company, like InventHelp, to determine the best course of action.

Manufacturing and Distribution

With your invention perfected and your intellectual property protected, it’s time to bring your creation to the masses. Research manufacturers and distributors that specialize in your invention’s industry and negotiate contracts to get your product made and into the hands of consumers.


As you can see, finding inspiration and bringing your invention to life isn’t as difficult as it may seem at first glance. It’s important to remember that you didn’t come up with your idea overnight, and it will take time and effort to develop into a fully functional product. If you’re looking for an extra push in the right direction, consider contacting an invention company like InventHelp.

Effective Cash Flow Management in Small Businesses

Managing cash flow can be difficult for any business, but it’s especially important for small businesses that often operate on tight budgets. Here are five tips to help you keep a steady flow of money coming in and going out.

1. Keep a Close Eye on Your Cash Flow

Monitoring your cash flow regularly is essential for identifying trends and potential issues before they become major problems. Use cash flow statements to track the inflow and outflow of cash and make adjustments as needed. By staying on top of your cash flow, you can make informed decisions and ensure your business remains financially healthy.

2. Maintain a Cash Reserve

Having a cash reserve can help you weather unexpected expenses and downturns in revenue. Aim to have at least three to six months’ worth of operating expenses in your cash reserve. This will provide a buffer for your business during lean times and give you peace of mind knowing you have a safety net in place.

3. Invoice Promptly and Follow Up on Late Payments

Efficient and accurate invoicing is crucial for maintaining a healthy cash flow. Send invoices promptly to encourage timely payments from clients. Make it easy for clients to pay by offering multiple payment options and providing clear instructions on how to make a payment. If payments are overdue, establish a process for following up on overdue invoices and stick to it. Consider offering discounts for early payments or charging late fees to encourage timely payments.

4. Manage Inventory Wisely

Excess inventory can tie up valuable cash and lead to increased storage costs. Keep track of your inventory levels and adjust orders as needed to avoid overstocking. Implement inventory management best practices to ensure you have the right amount of stock on hand at all times. By managing your inventory wisely, you can free up cash and improve your overall cash flow.

5. Seek Professional Advice

If you’re struggling with cash flow management, consider seeking advice from a financial professional. They can help you identify areas for improvement and provide guidance on best practices for managing cash flow in your small business. Don’t be afraid to ask for help – it could be the key to unlocking your business’s full potential.

Financial management software, such as Cassie Finance, can also be a great way to manage your cash flow and other financials. It can help you automate your accounting, make better business decisions and improve your overall cash flow management.


Effective cash flow management is essential for small business success. By monitoring cash flow, maintaining a cash reserve, invoicing promptly, and implementing other best practices, you can ensure your business remains financially stable and poised for growth. Start implementing these tips today to take control of your cash flow and set your small business on the path to success.